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• RoadSafe is a road safety partnership of leading companies in the motor and transport industries in Britain, the government and road safety professionals. It aims to reduce deaths and injuries caused on the road and promote safer road use. • RoadSafe was established in 2001. 2002 was the first full year of operation and we have addressed our main effort to developing relationships with the road safety community. • RoadSafe is unique in that it provides the only mechanism for a wide range of stakeholders to develop a common understanding and to work together to reduce unnecessary death and injury on our roads and through which sponsors are able to demonstrate their commitment to improved safety. • RoadSafe is a forum for promoting and devising solutions to road safety problems through the development of partnerships and sharing best practice. • RoadSafe organises a number of programmes to promote and share best practice and transfer knowledge, amongst these is the Prince Michael International Awards scheme. Other activities include regular “expert” meetings, an e-mail newsletter and a magazine. Primary Objectives • To build partnerships with road safety professionals, the media and government. • To promote best practice. • To demonstrate the commitment of sponsors to social responsibility in the field of road safety and traffic management. Partnerships Roadsafe has quickly built credibility with the road safety community, who are eager to work together with the powerful support of our sponsors. There is a lack of knowledge and understanding of what each party is doing and is able to do to – the transfer of knowledge and a better mutual understanding of what each partner can offer are essential. Many organisations have already derived great benefit from the developing partnerships. Working with Government: We are committed to work in partnership to support of the Government’s Road Safety Strategy. RoadSafe is recognised as a “partner” by The Department for Transport (DfT); Working with The Police: A close working relationship has been established with the Association of Chief Police Officers through joint work in a number of areas. Supporting Road Safety Professionals: RoadSafe is itself represented on a number of professional bodies including The Association of Industrial Road Safety Officers, The Institute of Road Safety Officers, The Institute of Advanced Motorists, the Parliamentary Advisory Committee for Transport Safety and RoSPA. Partnerships also exist with The AA Foundation for Road Safety Research and The RAC Foundation for Motoring. Many of these are also represented on our Advisory Board. Developing Relationships with The Media: A regular programme of media briefings, broadcast opportunities and one to one meetings with the Chairman supported by media releases, commenting on road safety news or events and emphasising what is currently being done by sponsors will remain a regular element of the business Promoting Best Practice: RoadSafe must be seen to support and promote best practice notably that which has been endorsed within the Road Safety Strategy Website: www.roadsafe.com launched in 2000 is now regularly visited and provides an essential tool for communication with interested parties Conferences and Sponsorship: We actively seek opportunities, support and sponsorship opportunities Demonstrating the commitment of sponsors to improved road safety: The main programmes established to achieve the first two objectives are designed to achieve this third objective.
Roadsafe Forbes House Halkin Street London SW1X 7DS Tel: 020 7344 1605 Fax: 020 7235 7112 E-mail: info@roadsafe.com Website: www.roadsafe.com |
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