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| A proliferation of safety features means
the Avensis has achieved a coveted five-star status from Euro
NCAP |

Both active and passive safety
have been given the highest priority in the new Avensis
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| “The provision of nine airbags
as standard equipment in all models is the clearest representation
of the car’s superb safety package” |
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Safety is at the heart of the all-new Toyota Avensis, which has achieved
the highest-ever score for crash protection for driver and passengers
under the European New Car Assessment Programme.
The Avensis scored 34 points out of a possible 36 and was the first
car to be awarded five stars under Euro NCAP’s new, tougher
testing regime. That includes a more accurate measurement of pedal
movement and the use of a more sensitive side impact dummy to predict
more accurately the potential injury risk resulting from a crash.
Safety features on the Avensis include nine airbags fitted as standard
across the range, including the first European standard-fit driver’s
knee airbag.
Toyota GB managing director Graham Smith says: “We are very
proud that Euro NCAP has recognised that the new Avensis sets a new
benchmark for safety with a record score. Toyota engineers designed
everything on the car to a superior level of quality, aiming to give
customers the very best in many areas, including running costs, reliability
as well as safety.”
Euro NCAP chairman Max Mosley adds: “The results for the Toyota
Avensis are particularly impressive because they are the first to
be published in accordance with an updated and more demanding Euro
NCAP crash-test protocol.”
The new car entered showrooms on 1 March with the launch of 1.8 litre
VVT-I and 2.0 litre direct injection petrol-engined models and 2.0
litre direct injection D-4D diesel Euro IV emission-compliant models
joined the upper medium sector range on 1 May.
The UK-built Avensis is Toyota’s European flagship model and
forms the core of the manufacturer’s range with the Yaris and
Corolla. Toyota hopes to sell about 27,000 Avensis models in a full
year with the majority going into the company car market.
“In the new Avensis, both active and passive safety have been
given the highest priority,” says Toyota fleet general manager
Jon Pollock. “The provision of nine airbags as standard equipment
in all models is the clearest representation of the car’s superb
safety package, setting new standards in the upper-medium segment.”
The proliferation of airbags includes the sector debut of a 1.8-litre
SRS driver’s knee airbag, which deploys from a panel beneath
the steering column and extends over the knee joints and upper parts
of the shins. It helps prevent the lower legs from striking the surrounds of the driver’s footwell
and also protects the knees from hard objects, such as the steering
column, key cylinder and other attachments.
The new Avensis also features driver and front seat passenger airbags,
with the former having a seat position sensor that checks the seat
slide position in the event of an accident. This ensures that drivers
who are sitting close to the steering wheel do not receive the full
force of the airbag unless it is necessary.
Meanwhile, side and curtain-shield airbags offer protection to the
head and chest of the driver, front seat passenger and outer rear
seat passengers in the event of a side impact. The curtain-shield
airbag has also been designed to protect the heads of the outer rear
seat passengers in the event of rear-end-only side impact. Side airbags
at the front are also standard equipment across the range.
Further measures to reduce injury include an energy-absorbing system
built into the steering wheel and column. If the front of the car
is deformed in a collision, the internal sections of the steering
column contract, reducing the distance by which the steering column
and wheel protrude into the cabin.
Occupant protection is provided through an exceptionally strong and
rigid body structure, with the Minimal Intrusion Cabin System (MICS)
designed to absorb and disperse impact energies away from the passenger
cell through high-strength sheet steel construction and the careful
location of reinforcements, cross members and impact beams.
All models, which include saloon, hatchback and Tourer bodystyles
with a choice of five trim levels, are equipped with ABS, Electronic
Brakeforce Distribution (EBD) and Brake Assist (BA), Traction Control
(TRC) and Vehicle Stability Control (VSC) are additionally standard
on all 2.0 litre petrol models.

The new Avensis features driver
and front seat passenger airbags, with drivers having a seat
position sensor |
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| “The seat position sensor
ensures drivers sitting close to the steering wheel do not receive
the full force of the airbag unless necessary” |
An innovation on the new Avensis is the first-time application of
a dual-stage seatbelt reminder. An initial warning light comes on
if the driver and front seat passenger fail to buckle up, followed
by a warning buzzer when the car’s speed reaches 10 mph. After
30 seconds the volume and frequency of the buzzer increase.
Further standard safety elements include the provision of Isofix child
seat mounts with top tether anchor to help prevent the child seat
from tipping forward in the event of an impact, and clear view Optitron
instrumentation. While Toyota has focused on protecting occupants
in the event of a crash, it is a fact of life that road accidents
do happen and so careful attention has also been paid to repair costs.
The Avensis boasts equal best-in-class UK insurance ratings ranging
from groups seven to nine and that achievement has been helped by
substantially reduced crash repair costs over the old model.
In the event of an accident, Toyota chiefs claim the new Avensis is
up to 60% cheaper to repair in a front-end accident and 21% cheaper
to repair in a rear-end accident than the previous model, thereby
also significantly undercutting repair bills applicable to rival models.
Low vehicle ownership costs are crucial in getting a vehicle on to
a company’s fleet choice list and Toyota has paid special attention
to keeping costs to a minimum by ensuring components are cheap and
simple to replace
in the event of typical low-speed front and rear impacts, thereby
reducing both parts and labour costs.
For example, a bolt-on crushable box section is incorporated in the
front bumper mountings, which can be replaced without cutting or welding,
and headlamp brackets are designed to break on impact, before the
lamp itself is damaged.
Risk management workshops
Fleet operators and company bosses who neglect atwork driver safety
may face custodial sentences as the police and Health and Safety Executive
bring more and more prosecutions against rogue businesses for “aiding
and abetting” offences to be committed.
With the prosecuting authorities cracking down on at-work driver safety,
Toyota has joined forces with RAC Risk Management to compile comprehensive
guides and hold day-long workshops for fleet chiefs.
It is abundantly clear that companies operating fleets of vehicles
can no longer afford to adopt an “out of sight, out of mind”
attitude towards their drivers once they leave the company car park.
And fleet decision-makers must remember that risk management procedures
and the law are equally applicable to employees who drive their own
cars on company business as well as company car drivers.
The Toyota Fleet/RAC Risk Management workshops cover a variety of
key risk management issues including:
• The need for accident prevention
• Compiling a company road safety policy statement
• How to undertake liability and risk assessments
• Post-crash analysis and administration

Occupant protection is provided
through the exceptionally strong and rigid body structure
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| “The law is tightening up
and rightly so. It is in the interests of everyone that
the number of road accidents is reduced” |
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Now in their second year, the workshops have continued to be a tremendous
success, says Jon Pollock.
“The law is tightening up and rightly so. It is in the interests
of everyone that the number of road accidents is reduced. However,
we must help each other to put best practices’ procedures in
place and that is why we have joined forces with the RAC,” he
says.
Each workshop caters for approximately 25 delegates, who undertake
a series of exercises to ensure that they understand both the risks
and the solutions. They then leave with a pack of administrative tools
to help them put in place a comprehensive risk management strategy,
which will steer them clear of trouble.
In the event of a serious accident, the police and Health and Safety
Executive will be looking for tangible evidence that an at-work driving
risk management strategy is in place and is being adhered to by the
company and its staff. A failure by the company to detail this information
is likely to spell prosecution of the business and senior staff, including
directors and the fleet manager.
There are a number of workshops taking place later
this year throughout the UK. For dates, venues and further information,
contact the Toyota Fleet Business Centre on 0845 271 2712. |
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